IIFA 2010: Sri Lanka to host IIFA Awards in July

The International Indian Film Academy (IIFA) awards will be held this year at the Sugathadasa Indoor Stadium in Colombo from July 2 to July 4.

The country’s Minister for Tourism, Achala Jagoda, revealed that several countries had competed to host the event, but Sri Lanka finally got the nod. Mr. Jagoda described it as an international achievement, and added that several events such as an Indian business meeting, would be held on the event’s sidelines.

The International Indian Film Academy (IIFA) Awards are presented annually by the International Indian Film Academy to honour both artistic and technical excellence of professionals in Bollywood. Instituted in 2000, the ceremony is held in different countries around the world every year.

The first ceremony was held in London at The Millennium Dome. From then on the awards were held at locations around the world signifying the international purpose of Hindi cinema. It has been held in South Africa (twice), Malaysia, Singapore, The Netherlands, the United Arab Emirates, England, Thailand and Macau.

While Sri Lanka will host the event in 2010, the 2011 event is expected to be held in Toronto.

Jacqueline has two back-to-back films with Ritesh

Sri Lankan import Jacqueline Fernandes makes her B-Town debut with Sujoy Ghosh's Aladin. She has also completed Milap Zaveri's Jaane Kahaan Se Aayi Hai.

Both films have Riteish Deshmukh as her co-star. "Riteish was one of the few people I know since my early days in Mumbai. He is a gem of a person; one of the nicest guys I know. Two movies down with him and I know I can do anything for him. And he can do anything for me."

The actress has been waiting for Aladin to release for long. "Every time I hear that the release date is changed, it is like, "Oh no, please don't do this." But now the film is releasing in October- end, she feels everything takes its own time and place."

The newbie had no clue about Bollywood and was not a keen watcher of Hindi films even though for her dad, it is a familiar territory. "When I told him who were my co-stars were for Aladin, he was more excited than me!"

Jackie is not allowing her lack of knowledge of Hindi be a deterrent. "I have been taking Hindi classes and have improved a lot. When I auditioned for Aladin, I was terrible. Later, at Sujoy's behest I enrolled at Barry John's acting studio.

I also had acting coach Vinod Tharani on the sets helping me with the dialogues and scenes."

As Milap was a constant visitor on the sets of Aladin, she bagged Jaane Kahaan Se Aayi Hai and having Ritesh as her co-star helped. "Now I am only waiting for my films to release."

Jackie who?
Jacqueline Fernandes is a Miss Sri Lanka who did her schooling in Bahrain where her father Elroy and mom Kim, who is a Malaysian, are based. She studied media communications in Sydney and returned to Colombo where her aunt Fredericka Jamsc, a political journalist, introduced her to the TV world. Jacqueline anchored a telly show for a while till she reached Mumbai on a modelling contract which ultimately led her to a role in Aladin.

A look at 'Aladin'

Here's a look at Sujoy Ghosh's Aladin which stars Riteish Deshmukh as Aladin and Sanjay Dutt as the ringmaster.

It also marks the debut of Sri Lankan beauty Jacqueline Fernandes. With music by Vishal-Shekhar, Aladin is produced by Eros International in association with Sujoy Ghosh's Boundscript Productions. The film is slated for a Diwali release.